Durable generates a website in 30 seconds. Lime Row takes a few minutes longer — because it builds a website plan first. The right layout, copy, and design direction shaped around your specific business before a single section is generated.
Both Durable and Lime Row use AI to generate websites. The difference is what the AI does first. Durable skips straight to generation — name, industry, done. Lime Row asks guided questions and produces a website plan before anything is built. The starting point changes everything about the output.
| Feature | Durable | Lime Row |
|---|---|---|
| Starting point | Name + industry category | Business-specific plan |
| Time to first draft | ~30 seconds | Brief in minutes, then generation |
| Business-specific website plan | Not included — category-average output | Built-in — shapes every section |
| Design direction | Generic industry output | Business-specific layout |
| Looks different from competitors | Unlikely — same category input | Yes — different brief, different output |
| Customer concern addressed | Not explicitly — generic copy | Identified in brief, structured into site |
| Layout structure logic | Standard service-business layout | Layout matched to your market |
| Ongoing AI assistance | Content regeneration on demand | Brief-grounded generation and editing |
Durable is the fastest path to a complete AI-generated website available. If speed is the primary constraint — you need something live today, you're testing a business concept, or you want a placeholder site while you figure out your direction — Durable's 30-second generation is genuinely impressive.
The interface is minimal and the result is complete enough to share. For someone exploring whether a business idea has legs before investing more, Durable is a reasonable first step.
Every plumber who uses Durable gets a site shaped by what the AI knows about plumbers in general. Every plumber who uses Lime Row gets a site shaped by what the AI learned about their specific customers, proof points, and market. Same speed class. Completely different starting point.
Before anything is built, Lime Row produces a website plan. Here's what one looks like for a plumbing company — the same type of business Durable would give a generic output for.
You can — but what you're editing is the structure, not just the copy. Durable's output has a specific layout logic baked in. Changing the copy from generic to specific is straightforward; changing whether the site leads with urgency or transformation, or whether the trust section comes before or after the services list, requires structural editing. Lime Row makes those decisions from your brief before generation.
The input. Durable's AI works from your business name and industry — a category-level prompt. Lime Row's AI works from a structured brief: what customers need to see, your proof points, your market's decision logic. The AI output reflects what it was given. A richer input produces a more specific, better-structured site.
The planning conversation with Alex takes under 15 minutes for most businesses. Site generation follows immediately. Total time from starting the brief to a generated site is typically 20–30 minutes — versus Durable's 30 seconds. The difference is what you have at the end: a draft shaped by your category, or a site structured around your specific business.
Both produce professional-looking sites. The difference is specificity. A Lime Row site looks like it was built for your business — because the layout, proof structure, and copy direction were shaped around your brief. A Durable site looks like it was built for your industry category, because it was.
Tell us what you do. We'll build the brief — then the site.